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HatLaunch The company behind UsedHotDogs.com
HatLaunch founder smiling while dressed in a hot dog costumeOUR FOUNDERYes, this was all his idea.
The method behind the mustard

Yes. A hat company did all this.

We make hats for businesses, teams and events.

Instead of buying another forgettable advertisement, we built a pretend marketplace for used stadium food, sponsored a race, flew an airplane banner and waited to see what happened.

You showed up. People laughed. A local news crew came calling. We take work seriously. We also think it should be fun. Here is the company behind the questionable idea.

Race night at Belle-Clair with a hot dog trophy and our founder in costume
A very serious night of racing.
UsedHotDogs.com wall sign at World Wide Technology Raceway
One of our many wall signs at World Wide Technology Raceway.
UsedHotDogs.com banner in the sky
Then we took the joke airborne.
What we actually care about

Because every crew has something worth representing.

You might run a business, lead a crew, coach a team, organize an event, belong to a club, or simply know someone building something they care about.

Whatever brings your people together, it deserves more than a cheap hat nobody wants to wear.

We help turn the logos, names, inside jokes and questionable ideas people care about into hats they’re proud to put on.

Real hats. Real people.Made for the groups they’re proud to represent.
HatLaunch customer wearing a custom hat HatLaunch customer showing their custom hat Customer photo featuring a HatLaunch custom hat HatLaunch customer with their finished custom hat Customer wearing a custom HatLaunch hat Customer review photo of a custom hat HatLaunch custom hat customer photo Customer proudly wearing their custom hat Customer photo of a finished HatLaunch hat HatLaunch customer wearing a personalized hat
Your logo. Your club. Your crew. Your idea.
HatLaunch
The idea was ridiculous. The hats aren’t.

We make custom hats. A lot of them.

The ideas can get weird. The embroidery, patches, fit and finish do not.

START A CUSTOM HAT ORDER →
1.92Mhats produced
99,187orders complete
58,931total customers
HatLaunch custom puff embroidery hat
Puff embroidery
HatLaunch custom leather patch hat
Leather patches
HatLaunch custom Richardson 112 trucker hat
Trucker hats
HatLaunch custom dad cap
Dad caps
Dude Wipes emergency cleanup kit included with HatLaunch orders
HatLaunch×Dude Wipes
Yes, this IS a real partnership

Hats so good you'll shit your pants.

We teamed up with Dude Wipes and put an emergency cleanup kit in every order. Replacement pants are your responsibility.

The point: this is not our first questionable idea. It is just the first one involving used wieners. SEE THE COLLAB AT SHATLAUNCH.COM →
MAKE PEOPLE LOOKThe joke gets attention. A memorable idea keeps it.
MAKE HATS THEY KEEPA great hat should become the one they reach for first.
REPRESENT YOUR PEOPLEYour company, team, club, crew, event or questionable idea belongs on something worth wearing.
Got something worth representing?

Your logo. A hat they will actually wear.

Get two free custom hats with your first order of 12+. For businesses, teams, clubs, crews and events.

SEE MY TWO-FREE-HATS OFFER →
Still here? You’re our kind of person.

Whether you have a company, club, team, event, crew or an idea scribbled on a napkin, we’d love to help you put it on a hat people actually want to wear.

START YOUR HAT PROJECT →FOLLOW THE NEXT QUESTIONABLE IDEA →Continue browsing used wieners